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Seibu Prince Hotels strengthens global expansion strategy with rebrand, integrated loyalty program and new digital touchpoints

Amidst ambitious plans to solidify itself as an international hospitality powerhouse, Seibu Prince Hotels Worldwide today announces a brand refresh to strengthen its global operations and enrich the end-to-end guest journey. This evolution, comprising of a streamlined brand identity, a consolidated membership program and enhanced user experiences, will begin to roll out in April 2024. Demonstrating the company’s ongoing mission to popularize omotenashi, a Japanese style of hospitality based on anticipating needs and exceeding expectations, this brand transformation will make it more effortless and rewarding for guests to explore and engage with the brand’s collection of properties.

Roundup of Tokyo area events and festivals in June

Though the weather can be dreary, there are plenty of events and festivals to enjoy, like Reggae Fest and indoor beer gardens.

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