The latest notable campaign was for the popular mobile game Genshin Impact launched in September. - BERITA HARIAN
SINGAPORE (The Straits Times/ANN): The mobile gaming market in Singapore is now so lucrative that companies appear to be buying more public outdoor advertisements for them. Such ads were uncommon a decade ago.
This comes even as concerns rise over gambling-like elements called loot boxes commonly found in these advertised games.
The latest notable campaign was for the popular mobile game Genshin Impact launched in September. Large murals were seen on the walls of the linkway between the North East Line and Circle Line platforms at Serangoon interchange, as well as at Dhoby Ghaut and Jurong East MRT stations.
The Straits Times
They appear at MRT stations, bus stops, and are screened in cinemas
A mural advertisement for the mobile game Genshin Impact at Serangoon interchange in October. The growing presence of such ads reflects the rising profitability of mobile games and the fortunes of their developers.ST PHOTO: KELVIN CHNG
https://str.sg/JD3o
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The Straits Times
The latest notable campaign was for the popular mobile game Genshin Impact launched in September.PHOTO: BERITA HARIAN
https://str.sg/JDo6
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