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European Hospitality Sector Outlook 2024

In recent years, the hotel sector has undergone a tumultuous journey, facing complete closures during the pandemic followed by a robust recovery driven by revenge travel [1]. Despite the sector s strong operational rebound, the European hotel investment market has been impacted by unprecedented increases in financing costs and economic and geopolitical challenges. The hotel transaction activity in Europe surpassed €10bn during the first 9 months of 2023, (-10% YOY) 26% below the 5-year average (2018-2022). Nevertheless, the decrease in transaction activity has been less pronounced compared to the broader real estate sector which saw an overall decline of 54% in transaction volumes. This resilience can be attributed to various factors, with a key driver being the ongoing trend of investors shifting towards alternative asset classes, benefiting from structural changes in the economy and society. Looking ahead, while the robust fundamentals performance is expected to ease in 2024 amid e ....

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