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Study: Prime Week to outpace Cyber Week in 2021
There may be a new sheriff in town when it comes to online shopping - and it s not holiday-specific. While Cyber Week has traditionally been a week when most retailers see a huge boost in conversions and revenue, researchers with Bluecore believe Prime Week is now set out outpace Cyber Week in terms of sales.
Researchers note that in 2020, despite merchants and brands sending 65% more emails during Cyber Week than Prime Week, Prime Week still saw conversions increase slightly over Cyber Week. Overall conversion rates for both weeks were about 2.5%. However, during Prime Week brands personalized email open rates were about 1% higher (27.9% vs. 26.9%) than during Cyber Week. ....

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