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Loud budgeting for dummies: 101 on the Internet's new money-saving trend

MARKETING-INTERACTIVE breaks down what loud budgeting really is and how marketers can leverage it successfully. ....

Kimberley Olsen , Tiktok Lukas , Yatta Workshop , Jeffrey Lim , Pamela Tor Das ,

Are Gen X the forgotten generation when it comes to influencer marketing?

So why exactly are brands forgoing the crucial Gen X group? The answer could simply lie in the fact that brands tend to plan their advertising budgets around expanding their customer base and increasing their sales funnel. ....

Kimberley Olsen , Ken Cheung , Gen Xers , Jeffery Lim , Gen Alphas , Yatta Workshop , Gen X , Gen Z , D Spend , Gen Alpha , Arketng To Gen X , Hat Age Is Gen X , Enx Years ,

Why jumping on the 'Girl Math' trend might not be the marketing move for you

If you haven't yet heard, the retail space has a new trending TikTok term that is all the rage. Called 'girl math', the trend involves rationalising big purchases by breaking them down using largely ambiguous justifications such as the fact that you will use it for a certain amount of time or ....

New Zealand , Kate Mcloughlin , Mikayla Noguiera , Kimberley Olsen , Patek Philippe , Cartier Trinity , Tiktoker Chloe Liem , Shufen Goh , Wee Kim School Of Communication , Initiative Australia , Gushcloud International , Yatta Workshop , Wee Kim School , Althea Lim , Girl Math , Iktok Trend , What Is Girl Math ,