New packaging guidelines, Yanghe Distillery’s international expansion goals, vitamin C and probiotics-infused popping candy, opportunities and challenges for bottling traditional teas, and Blackmores’ efforts to boost brand awareness feature in this edition of China Focus.
China liquor heavyweight Yanghe Distillery is looking to establish itself more firmly in international markets, banking on the expansion of its baijiu portfolio with mid-to-premium ranges as well as its trademark ‘mellow’ flavour.
/PRNewswire/ In early July, Yanghe, a typical representative of Chinese baijiu culture, appeared in a series of activities in Paris, drawing the attention.
/PRNewswire/ The latest report on the alcoholic beverages market, 2023-2027 estimates to register an incremental growth of USD 440.18 billion, accelerating.