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Makeover Complete? Yatsen Says The Worst May Be Behind It

Makeover Complete? Yatsen Says The Worst May Be Behind It
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Japan , France , Singapore , Vietnam , Republic-of , Guangzhou , Guangdong , China , Philippines , Chinese , Huang-jinfeng , Yang-donghao

Chinese beauty consumers behaviour becoming more 'rational' – Yatsen

The Chinese consumer is reining previously impulsive buying habits and prioritising efficacy and functionality, says a top executive from Yatsen Holdings ....

Jiaotong , Guizhou , China , Singapore , South-korea , Chinese , South-korean , Huang-jinfeng , Irene-lyu , Yang-donghao , National-bureau-of-statistics-china , World-congress

Yatsen revenue rebound 'will take time' despite signs of market recovery – CEO

Chinese cosmetics company Yatsen Holdings expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market. ....

China , Irene-lyu , Huang-jinfeng , Yang-donghao , China-national-bureau-of-statistics , Citing-china , National-bureau , Perfect-diary , Perfect-dairy , Business-amp-financial , Market-trends , East-asia

Yatsen sees Douyin channel as 'very important factor' for brand growth

Douyin is becoming an increasingly important channel for Chinese cosmetics firm Yatsen Holdings, which is seeing promising sales growth for brands like Perfect Diary on the video-sharing platform. ....

China , Chinese , Huang-jinfeng , Li-jiaqi , Yang-donghao , Yatsen-holdings , Perfect-diary , Pink-bear , Single-day , Market-trends , East-asia , Oice-of-the-industry