Stay updated with breaking news from Yan gordienko. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
on social media Popularity on social media pays off. Last year, Ukrainian brands invested over $12 million in the niche influence market, where popular bloggers advertise products on Facebook, Instagram, Twitch or YouTube, according to the research by the Interactive Advertising Bureau (IAB). This is the first-ever research that analyzes influence marketing in Ukraine. It includes anonymous data of fourteen Ukrainian advertising firms, including Burda Media, MediaHead and Razom Group, according to Vera Slyvinska, head of the influence marketing committee at the IAB. The influence market is rapidly growing and now competes for money with other media like television or websites where brands are used to advertising their products. As influencers become more popular, Ukrainian businesses plan to invest 50-70% more money on influence marketing in the next two years, according to Nastya Baydachenko, chief executive of the IAB. ....