Exclusive: Yahoo's ID Testing Lets Advertisers Compare Campaigns Without Cookies adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
Yahoo offers advertisers glimpse into cookieless reality marketingmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingmag.com.au Daily Mail and Mail on Sunday newspapers.
Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers…
Yahoo Drives Insights & Accountability With New Identity Testing Capabilities In DSP bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
As the digital landscape evolves, marketers need to ensure that data becomes a value driver, says Dan Richardson (director of data & insights, AUSEA, Yahoo) - and to achieve this, having the right partners is key.