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Beverage entrepreneurs: Alcohol-free beer Days Brewing on TikTok success

The co-founders behind alcohol-free beer Days Brewing have found their tribe through witty advertising and cheeky TikTok videos (a platform where they have 56k followers). Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer consumers - and make more embarrassing videos for social media. ....

United Kingdom , City Of , Mike Gammell , Duncan Keith , Mental Health , Scottish Lammermuir , Off Trade , Pale Ale , Industry Voices , Ow And No Alcohol Drinks , Alcohol Free , Non Alcoholic , Y Drynuary ,

My Drynuary: Optimist takes alcohol-free spirits to RTD cocktails

Los Angeles brand OPTIMIST makes botanical spirits that are completely free from alcohol, and this month debuts its first RTD canned cocktail. In our series on innovators in the low/no alcohol industry, co-founder Lisa Farr Johnstone tells us about the brand's journey to date. ....

United States , Santa Monica , Tommy Johnstone , Los Angeles , Lisa Farr Johnstone , Plaza Hotel , Proper Hotel Santa Monica , B Corp , Cali Amaro , Cali Spritz , Post Ranch Inn , Big Sur , Rustic Canyon , New Bar , Spirited Away , Minus Moonshine , Bristol Farms , Market Hall , Dry January , Big Alc , Industry Voices , Ow And No Alcohol Drinks , Beverage Entrepreneurs , Alcohol Free , Non Alcoholic , Y Drynuary ,

My Drynuary: Wednesday's Domaine builds the profile of alcohol-free wine

UK alcohol-free wine Wednesday’s Domaine is on a mission to become the midweek wine alternative of choice for food and drink lovers. In our series profiling innovators in the low/no alcohol industry, founder Luke Hemsley tells us why alcohol-free wine is more than a glorified grape juice… and how he’s getting that message across to consumers. ....

La Mancha , Luke Hemsley , Pig Hotels , United Kingdom Based , Dry January , Lucky Saint , Industry Voices , Y Drynuary , Alcohol Free , Dry January , Non Alcoholic ,

My Drynuary: Denmark's ISH takes its alcohol-free drinks to the US

ISH Spirits offers a range of alcohol-free sparkling wines, spirits and cocktails: using a proprietary technique to mimic each drink as closely to its alcoholic counterpart as possible. In our series profiling movers and shakers in the industry, founder Morten Sørensen tells us how the brand is constantly innovating. ....

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