Live Breaking News & Updates on Y Digital Lab|Page 1

Stay updated with breaking news from Y digital lab. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Y Digital: How one BYU graduate, five students and Mountain Dew led to an award winning agency


The Daily Universe
Inside the George H. Brimhall Building on BYU’s campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations like the NBA, Subaru and Google.
All because of one man that loves commercials.
“In my heart, I love the idea of advertising,” said Y Digital Director Adam Durfee. “I’m one of the few people that like to watch commercials carefully and see what they are all about.”
Y Digital is a student-run digital marketing agency sponsored by BYU. By the end of 2020, they have worked with over 35 clients and won numerous awards. But back in 2017, the agency was just an idea on Durfee’s dinner napkin. ....

Jessica Awerkamp , Georgeh Brimhall , Gabriel Mayberry , Adam Durfee , Y Digital Lab , School Of Communications , Harley Davidson , Media Campaign , Public Relations , Digital Managing Director Adam Durfee , Mountain Dew , Brimhall Building , Golden Spike Award , Social Media Campaign , For Profit , Fall Semester , Park Savers , Disney Vacations , Gold Davey Award , Aubree Smith , ஜெசிகா அவ்ர்கம்ப் , கேப்ரியல் மேபெர்ரி , ஆடம் டர்பி , ய் டிஜிட்டல் ஆய்வகம் , பள்ளி ஆஃப் தகவல்தொடர்புகள் , ஹார்லி டேவிட்சன் ,