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Mirum India bags digital mandate for Xotik Frujusâ€™ Jeeru

As part of this mandate, the agency will provide social media management and online reputation management services for the brand ....

Rajeev Sehgal , Sanjay Mehta , Xotik Frujus , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Mirum India , Xotik Frujus Jeeru , ராஜீவ் சேகல் , சஞ்சய் மேத்தா ,

Mirum India wins digital mandate for Jeeru

MUMBAI: Mirum India has won the digital mandate for Xotik Frujus’ Jeeru masala drink. The account was won following a multi-agency pitch. Mirum India is tasked with building brand Jeeru on digital and subsequently drive online sales. As part of this mandate, the agency will provide social media management and online reputation management services for the brand. The agency will ....

Rajeev Sehgal , Sanjay Mehta , Xotik Fruju Jeeru , Xotik Frujus , Mirum India , ராஜீவ் சேகல் , சஞ்சய் மேத்தா ,

Mirum India bags Xotik Frujus' Jeeru biz | Advertising

Mirum India bags Xotik Frujus' Jeeru biz | Advertising
campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.

Rajeev Sehgal , Xotik Fruju , Sanjay Mehta , Xotik Frujus , Mirum India , ராஜீவ் சேகல் , சஞ்சய் மேத்தா ,

'Jeera soda' Jeeru's quest for 'aspiration' in a Pepsi-Cola market

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While Jeeru strives to organise the largely unorganised Rs 700 crore âjeera sodaâ market, it is trying to build âaspirationalâ quotient to appeal to the youth.
When consumers think of a carbonated soft drink (CSD) today, brands that automatically pop up are the ones from the Pepsi-Cola lineage. An Indian CSD company Xotik Frujus is busy trying to wedge its own âcold drinkâ brand into the consumer memory now. And, it isnât just another cola or orange fizz. The brand is called Jeeru, an apple-based jeera masala soda.
Rajeev Sehgal, founder and chairman of Xotik Frujus, tells afaqs! that Jeeru was born (in 2009) out of the need to create fodder for a fully functional modern beverage manufacturing factory in Andheri MIDC. Sehgalâs factory used to manufacture Orangina, a globally known orange soda for Schweppes. ....

South Africa , United Kingdom , Rajeev Sehgal , Parle Agro Dhishoom , Bisleri Spyci , Bindu Jeera , Xotik Frujus , While Jeeru , Bacardi Breezer , Parle Agro , Southeast Asian , Big Bazaar , ஒன்றுபட்டது கிஂக்டம் , ராஜீவ் சேகல் , பிந்து ஜீரா , பேகார்டி ப்ரீசர் , தென்கிழக்கு ஆசிய , பெரியது பஜார் ,