January 5, 2021
Director Seo Young-Soo at the auction in 2014
On November 3rd, 2014, Taetea Group, the world s largest Pu er tea manufacturing company, held a live charity auction event celebrating its 10th year of privatization. The event drew more than 3,000 Pu er tea enthusiasts to bid on Taetea certified handmade 1kg bricks of pressed Pu er tea leaves produced for the anniversary. Soon after the tea cake went under the hammer, hollering sounds of those eager to purchase the produce filled the auditorium. A Korean man named Seo Young-Soo took everyone by surprise bidding a whopping 50,000 yuan (roughly 7,650 USD). Seo Young-Soo further surprised people by donating the tea back to Taetea s museum.