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Translation: After H&M Incident, Netizens Reflect on the Meaning of Patriotism Posted by Josh Rudolph | Mar 31, 2021 The Swedish retailer was the first and primary focus of the online rage, but other major companies who had previously made statements about ceasing use of Xinjiang cotton including Nike, Adidas, Burberry, and Uniqlo were also targeted by online ire. Subsequently, several Chinese celebrities and companies announced plans to terminate contracts with the brands. In reaction to the global tide of companies pledging to do their part in mitigating ongoing atrocities in Xinjiang atrocities that the Chinese government continues to deny despite a growing body of evidence many Chinese brands and influential figures joined nationalistic netizens in an online “support Xinjiang cotton” movement. ....