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Chinese startups rush to bring alternative protein to people’s plates
On a recent morning in downtown Shenzhen, Lingyu queued up to order her go-to McMuffin. As she waited in line with other commuters, the 50-year-old accountant noticed the new vegetarian options on the menu and decided to try the imitation spam and scrambled egg burger.
“I’ve never had fake meat,” she said of the burger one of five new breakfast items that McDonald’s introduced last week in three major Chinese cities featuring luncheon meat substitutes produced by Green Monday.
Lingyu, who works in her family business in Shenzhen, is exactly the type of Chinese customer that imitation meat companies want to attract beyond the young, trendy, eco-conscious urbanites. Her yuan means potentially more to meat replacement companies because it advances their business and climate agendas both. Eating less meat is one of the simplest ways to reduce an individual’s carbon footprint and help fight ....

United States , Hong Kong , Ling Yu , Xie Zihan , Lily Chen , Hey Maet , Green Monday , Beyond Meat , Eat Just , North America , Impossible Foods , ஒன்றுபட்டது மாநிலங்களில் , ஹாங் காங் , லிங் யூ , லில்லி சென் , ஏய் மெட் , பச்சை திங்கட்கிழமை , அப்பால் இறைச்சி , சாப்பிடுங்கள் வெறும் , வடக்கு அமெரிக்கா , சாத்தியமற்றது உணவுகள் ,