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Social Designed to mirror a physical experience, Oriental Silk documents the first Chinese silk importing business in the US Cheval is a new communication design practice where context and purpose drive the aesthetic. The founding designer tells us about its latest project, a book design collaboration with artist Xiaowen Zhu. Words Graphic designer Michael Mason tends to approach each brief in a similar way. He sees a project through the lens of a well-researched, concept-driven visual narrative. Then once that narrative is established, he begins an exercise of figuring out how to articulate the idea into a crafted and meaningful output. This approach has navigated Michael through an illustrious design career so far. Based in London, he’s worked for the likes of Apple, Google Creative Lab, ManvsMachine, Pentagram, Nike and Space10, just to name a few from his career spanning ten years. Now, he’s the principal designer and founder of design studio Cheval, a comm ....