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Marketing procurement seeks better, smarter metrics in 2024

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation. New research reveals that marketing procurement teams at big global brands are frustrated with their current KPIs and want to change. In particular they want to broaden the metrics of success beyond savings, with savi. ....

Laura-forcetti , Flock-associates , Delivering-targets , Marketing-procurement , Project-spring , Global-sourcing , Press-release-image , Wwfa , Esearch , Hows , Teams , Ooking

Marketers Are Following The NFL With Struggles In This Essential Area

For years, the NFL has been aware of a lack of representation in their head coach and general manager positions. They ve struggled to solve the issue. Marketers too. ....

Jerry-daykin , George-floyd , World-federation-of-advertisers , Rooney-rule , World-federation , Beam-suntory , Nfl , Wwfa ,

EEOC proposes rule to implement pregnant worker protection law

The U.S. Equal Employment Opportunity Commission issued proposed regulations to implement the Pregnant Workers Fairness Act, which requires employers to provide ....

Us-equal-employment-opportunity-commission , Employment-opportunity-commission , Pregnant-workers-fairness , President-joe-biden , Federal-register , Eeoc , Wwfa , Reasonable-accommodations , Job-restructuring , Part-time-work , Odified-work-schedules

Pregnant Workers Fairness Act Becomes Effective - Discrimination, Disability & Sexual Harassment

Pregnant workers often experience extra hardships in the workplace. It is very common for pregnant workers to require more frequent rest breaks and bathroom breaks, to need to sit. ....

United-states , Americans , Young , Supreme-court , Congress-on , United-parcel-service , Civil-rights-act , Pregnancy-discrimination-act , Americans-with-disabilities-act , Parcel-service , Pregnant-workers-fairness-act