Wavemaker s India unit, a media agency network owned by WPP, has seen a 50% increase in revenue in 2023 and nearly doubled its profit compared to 2019, thanks to early investments in technology, data analytics, content, and commerce. The company s growth in emerging areas has helped it capitalize on digitisation, which has been accelerated in emerging markets like India due to the COVID-19 pandemic.
WPP appoints Lindsay Pattison as Global Chief People Officer webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.