By Najat Kantouar WPP reported a fall in pretax profit for 2023 after booking a large impairment, but said that its AI-powered platform WPP Open is rapidly.
By Najat Kantouar WPP said pretax profit fell last year, hurt by impairments, although revenue rose. The London-based advertising group said Thursday that.
By Ian Walker WPP PLC is merging its two largest communications agencies, Hill & Knowlton and BCW, to form Burso with more than 6,000 employees in 43.