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WPP Pretax Profit Falls on Impairments-- Update

By Najat Kantouar WPP reported a fall in pretax profit for 2023 after booking a large impairment, but said that its AI-powered platform WPP Open is rapidly. ....

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WPP 2023 Rev GBP14.845B

By Najat Kantouar WPP said pretax profit fell last year, hurt by impairments, although revenue rose. The London-based advertising group said Thursday that. ....

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WPP Raises Medium-Term Guidance, Backs Full-Year Expectations

By Najat Kantouar and Joe Hoppe WPP PLC hiked its medium-term operating profit margin guidance and said it expects full-year results to meet its. ....

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WPP Agencies Hill & Knowlton and BCW to Merge

By Ian Walker WPP PLC is merging its two largest communications agencies, Hill & Knowlton and BCW, to form Burso with more than 6,000 employees in 43. ....

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Elon Musk's F-Bombs Make Linda Yaccarino's Job at X Even Harder

Musk’s outburst against advertisers is ‘a line in the sand that can’t be undrawn,’ one ad-industry insider says ....

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