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myFanPark – AfricaBusiness.com

Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with a BIC razor; and more recently, Bouwer Bosch ‘skoffeling’ for King Price. “Having the famous and influential as ambassadors of your brand is a great way to build exposure, especially … [Read more…] ....

United States , Wouter Lombard , Starsona Inc , Jean De Villiers , Joy Des Fountain , Dylan Des , Silicon Valley Based , North America , ஒன்றுபட்டது மாநிலங்களில் , ஜீன் டி வில்லியர்ஸ் , மகிழ்ச்சி தேஸ் நீரூற்று , டிலான் தேஸ் , சிலிக்கான் பள்ளத்தாக்கு அடிப்படையிலானது , வடக்கு அமெரிக்கா ,

Celebrity Marketing: No Longer Just for Big Brands – AfricaBusiness.com

Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with a BIC razor; and more recently, Bouwer Bosch ‘skoffeling’ for King Price. “Having the famous and influential as ambassadors of your brand is a great way to build exposure, especially if you’re a multi-billion Rand company in a crowded market. But for most businesses – particularly those of the micro, small and medium range – significant financial and even administrative barriers have made it near impossible to enlist the help of someone famous…until now,” says Wouter Lombard, Co-founder and Head of Talent Management at myFanPark, South Africa’s leading celebrity engagement platform, connecting everyday people and businesses with more than 2,500 famous personalities in professional sports, lifestyle, and entertainment. ....

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"Define your elevator pitch", With Douglas Brown and Joy Des Fountain of 'myFanPark'

Define your elevator pitch. If you can’t explain and sell your idea/business in a few sentences, it’s too complicated. Strip away the unnecessary so that the necessary may speak. Spend time to craft your elevator pitch. Agonise over it. Because one day, when you only have 10 seconds with someone who can impact your business […] ....

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Jean de Villiers: Athlete to entrepreneur

MONEYWEB
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Jean de Villiers: Athlete to entrepreneur
Tech startup myFanPark brings fans and celebrities closer together through digital interaction, and it currently has a presence in 11 countries.
21:08
NOMPU SIZIBA: South African tech startup company myFanPark has recently merged forces with a Silicon Valley-based celebrity engagement platform called Starsona. myFanPark was set up to help connect celebrities with their fans, and the concept has been growing with it already having expanded its presence in other countries like Nigeria, India, Germany and now the United States.
So what’s it all really about, and how impactful has it been? I’m joined on the line by Jean de Villiers, one of the founders of myFanPark. Thanks very much, Jean, for joining us. Now, what’s myFanParkâs value proposition and purpose? ....

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