With the jackpot for the drawing to be held Saturday night now estimated at $1.5 billion, Powerball fever is back. And once again, we’ll see local television news organizations hyping this fool’s game of chance with what amounts to millions of dollars of free advertising in order to draw viewers.
When the pandemic caused traditional sources of hotel demand to collapse, Staycation demand took on a new prominence as one of the few remaining sources of leisure demand available. Hoteliers that had never courted Staycation demand in the past were left scrambling to put together packages and marketing plans with the hope of getting at least some heads in beds during this time of market meltdown.