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Creative Works: 10 of the best ads of the week from Cephas Williams, Shelter and Adidas

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! ....

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Cephas Williams project features letters from Black boys to their future selves

The letters are addressed by the children to their older selves, and detail the world that they’d like to see in the future. The project is created to mark the one-year anniversary of George Floyd’s murder ....

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Ad of the Day: 8 Black boys write an open letter to the world they want to see

‘The World I Want to See’ aims to promote a message of hope for the future from young Black boys in the community
Photographer and founder of 56 Black Men, Cephas Williams, and Mind in Hammersmith, Fulham, Ealing and Hounslow have teamed up with out-of-home media owner Clear Channel to promote a message of hope for the future from young Black boys in the community.
One year on from the murder of George Floyd, the eight boys who participated have written an open letter to the future detailing the world they hope to see when they grow up.
Inspired by Letters to Zion, the collection of letters forms ‘The World I Want to See’, which features alongside portraits of the boys themselves in the OOH campaign. ....

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