The Chinese outbound market has been booming so government tourist offices around the world are becoming increasingly keen to attract Chinese visitors and their yuan.
On Thursday 2nd November, at the Mermaid Theatre, The European Travel Commission (ETC) and ETOA, the European tourism association, will be holding an EU-funded conference, under the banner World Bridge Tourism, focussing on improving the service to Chinese travelers and new innovations to attract Chinese tourists to Europe.
At the event, new data and research will be revealed about the value and growth of Chinese tourism.
Expert speakers will include:
· Mr. Antonio Cenini, European Commission, DG Growth