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Awards Wrap: MMA SMARTIES SA gears up for Sub-Saharan Africa expansion, Levergy honoured with Gold WARC Award, entries open for Nat Nakasa Awards

Social media drives UK online ad spend to highest level ever

Total ad spend rose six per cent in 2023 to £36.6bn, although this translated to a 1.2 per cent contraction after accounting for inflation.

Ad watchdog increasingly reliant on AI tech to screen social media for rule breaches

The Advertising Standards Agency (ASA) used its AI monitoring system to process three million ads in 2023, the regulator revealed today.

Awards Wrap: WARC 100 and RECMA invite MMA SMARTIES into global rankings fold, IAB Bookmark early bird entries open, call for Effies judges launched

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media.

African Firms Race to Use AI to Cut Marketing and Advertising Budgets ahead of a Difficult 2024

Businesses are increasingly using AI-generated images, models and voices for their advertising campaigns across TV and digital platforms, lowering their