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Credit: Phohm
Dried flowers are a practical, low-maintenance alternative to a weekly bouquet of fresh blooms. You may well have seen them pop up on your Instagram feed as dried pampas grass, bunny tails, eucalyptus, and hydrangeas are all regular fixtures in the Parisian-chic homes of influencers. They ve experienced an exponential rise in popularity over the past year; Etsy has seen a 261pc increase in searches for dried flowers in the past three months compared to the same period in 2019/20.
“The power of Instagram is incredible, hence the rise in popularity of dried flowers,” says Phoebe Mulrooney, founder of Phohm, a florist that specialises in dried arrangements. “There’s a big trend for ‘mantlescaping’ (ie. styling your mantlepiece) with sculptural vases, dried flowers and ornamental candles.”  ....

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