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Taking Down Santa Claus: What Soda Taxes Promised and What They ve Delivered So Far

Decibels for dollar, soda taxes or “sugary beverage taxes” spark some of the loudest policy debates relative to the amount of money they raise. Part of the reason is because sugary beverages have so deeply ingrained themselves into our collective minds – Santa Claus is always dressed in red today because of Coca-Cola marketing. In this free-flowing conversation, we’ll discuss what the latest data are actually revealing about the impact of these policies so far and whether they live up to the promises early proponents made about them — and just what were those promises to begin with? Since Berkeley became the first city to pass a soda tax in 2014, the debates have gotten louder and more complex, with seven other cities passing their own versions, billionaire philanthropists jumping in to support their expansion, and big beverage corporations fighting back with a vengeance.  Meanwhile, peer-reviewed studies are now available that actually reveal what ha

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