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By siliconindia | Wednesday, 05 May 2021, 08:53 Hrs Among the aspects to consider when evaluating a website s performance is occupying a prominent place, the loading time of the pages. This has to be the smallest possible. Ideally, it should not exceed two seconds for the pages to be indexed in search engines. Other aspects should also be taken into account, such as displaying engaging content for visitors, a site structure focused on fluid navigation, or the non-inclusion of elements that cause distractions, usually pop-ups, among other possibilities. Loading speed also matters for any web page. There are several factors that influence this speed: the weight of the content, the response of the server, the execution of code, the loading of external elements, or the minification of CSS and JS files, among others.