Happy International Women’s Day! This year’s theme for International Women’s Day is Choose to Challenge. It calls on all individuals to challenge gender bias and inequality, call out sexism and discrimination, and promote a more inclusive and gender-equal world.
Penny Paul talks with Stefanie Marrone about her career path, how she got started, what she loves about her career, and advice for her younger self. She discusses balancing work and personal life and what inspires her. Penny is a marketing manager with 15 years of experience.
You can create intentional content with content pillars, content with purpose that supports business development, lead generation, brand, visibility goals. Content pillar is subset of topics, themes that support your brand, business, create foundation for content strategy.
Stefanie Marrone explains how content pillars define your niche, guide and speed up your content creation process, and ensure that your content is more strategic.
Content pillars help to guide your content creation process and ensure that your content is created strategically. Your content pillars are the 3 to 5 areas that support your brand and business for which you want to be known. They help you define your niche.