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Buy Now, Pay Later sees significant traction among women customers: Survey


March 06, 2021
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46.5% respondents took to BNPL for the first time during Covid-19 period; edtech courses, consumer durables, fashion most sought-after categories among women consumers
Women are increasingly adopting Pay Later/ EMI solutions for financing their purchases, according to a survey conducted by ZestMoney.
As per the survey, Buy Now, Pay Later has gained significant traction among women customers over the past year.
Around 46.5 per cent of respondents adopted BNPL solutions for the first time during the Covid-19 pandemic for managing their purchases.
The survey further found that edtech courses, consumer durables and fashion emerged are the most sought-after categories among women consumers. ....

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Myntra Announces India's Biggest Fashion Event for Women, Myntra for Her, Set to Be Held Between March 6-9


Myntra.com
Myntra Announces India s Biggest Fashion Event for Women, Myntra for Her, Set to Be Held Between March 6-9
Thursday, March 4, 2021 6:18PM IST (12:48PM GMT)
Myntra for Her
Bengaluru, Karnataka, India:
 
Top spender of every hour during the sale will get Myntra Gift Card worth INR 5000
Shoppers shopping for over INR 4000 and above will be eligible for INR 4,000 off
During the 4-day event, a special ‘Ladies Night’ will be hosted between 7 pm till midnight, offering products at attractive deals


Myntra for Her’, event between March 6-9. This is slated to be the biggest fashion event for women in the country, allowing them to not only refresh their wardrobes with the latest styles and designs ahead of the hot Indian summer, but also do so at the most attractive and affordable prices. ....

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