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BMW Australia announces five-year warranty in Australia

BMW has finally announced a change of policy in Australia, to a five-year warranty term, after initial resistance. ....

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BMW Australia introduces 5-year warranty for new vehicles

BMW Australia is finally matching most other premium vehicle brands by offering a 5-year, unlimited kilometre warranty on all of its new cars. ....

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Mini marketing leader takes group marketing wheel at BMW

Tony Sesto departs BMW group marketing leader position after 12 years with the automotive group ....

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BMW appoints new marketing lead as Tony Sesto departs the auto brand

BMW appoints new marketing lead as Tony Sesto departs the auto brand
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BMW spills its secrets on how it kept sales high in 2020

BMW spills its secrets on how it kept sales high in 2020
21 Dec 2020 • 4 min read
Despite the automotive industry struggling this year with complications surrounding the Coronavirus pandemic, BMW Australia has enjoyed strong sales due to a focus on customer service and a robust product portfolio, according to the local boss.
To the end of November, BMW sales are only 1.1 per cent down year-on-year compared to a market that is down 16.1 per cent, with a tally of 21,502 units (just 239 units lower than this time last year).
Measured against its premium German archrivals, BMW sits second on the charts behind Mercedes-Benz (26,305, -9.3%) and ahead of Audi (14,132, +2.6%), as well as being well ahead of Lexus (7689, -13.5%), Alfa Romeo (680, -17.7%) and Jaguar (1224, -42.2%). ....

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