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Asda's rebrand is a hit with designers. Can it win over shoppers too?

Asda's rebrand is a hit with designers. Can it win over shoppers too?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Decathlon Relaunches Brand Globally Via Wolff Olins

Decathlon Relaunches Brand Globally Via Wolff Olins
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

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Wolff Olins' rebrand of Decathlon gives the company its first ever logo

How do you create an identity for a brand that’s gone 48 years, having only a wordmark? ....

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Is cursive type coming back?

Phil Garnham, executive creative director at Monotype, discusses the beauty of cursive type, and how technology is being used to make it more contemporary ....

Wolff Olin , Phil Garnham , Barbie Retrospekt , Rn Associates ,

Wolff Olins' new logo brings back a sense of fun to agency branding

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. You've most pro. ....

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