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Asda's rebrand is a hit with designers. Can it win over shoppers too?

Asda's rebrand is a hit with designers. Can it win over shoppers too?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Decathlon Relaunches Brand Globally Via Wolff Olins

Decathlon Relaunches Brand Globally Via Wolff Olins
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

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Wolff Olins' rebrand of Decathlon gives the company its first ever logo

How do you create an identity for a brand that’s gone 48 years, having only a wordmark?

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Is cursive type coming back?

Phil Garnham, executive creative director at Monotype, discusses the beauty of cursive type, and how technology is being used to make it more contemporary

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Wolff Olins' new logo brings back a sense of fun to agency branding

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. You've most pro.

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