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Apple surpasses Amazon as world's most valuable brand


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FILE PHOTO: Apple logo is seen on a Macbook in this illustration. Reuters
Reuters
The brand, valued at $263.4 billion, surpassed Amazon and Google. 
Tesla is the fastest-growing brand in the world. 
For the first time in five years, the Apple brand is the most valuable in the world at $263.4 billion, surpassing Amazon and Google, according to a ranking from Brand Finance Global 500.
Apple s diversification strategy paid off, as the brand increased 87% in value last year, according to the ranking, which was first reported by MarketWatch. With Tim Cook at the helm, the brand has expanded beyond the iPhone, into services like the App Store, iCloud, Apple Podcasts, Music, TV, and Arcade. The company is reportedly planning to make a self-driving electric car by 2024. ....

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