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Materazzo appointed group vice president, Toyota Marketing Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. According to Statista, in 2019 Toyota spent $1.51 billion on advertising alone, behind General Motors and Ford. Unlike some CMOs at other automakers, Materazzo has put in her time in the industry with Toyota. Having joined Toyota in 1998, she has held a variety of marketing-related roles including vice president, vehicle marketing and communications, and corporate manager, media strategy and digital engagement. ....