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Researchers studying the Swiss energy market have found that making green energy the default option for consumers leads to an enduring shift to renewables and thus has the potential to cut CO2 emissions by millions of tonnes.
The study, published today in
Nature Human Behaviour, investigated the effect of changes in the Swiss energy market that presented energy from renewable sources as the standard option for consumers - the green default.
Both business and private customers largely accepted the default option, even though it was slightly more expensive, and the switch to green sources proved a lasting one.
Making green energy default choice can help tackle climate change, study finds miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.