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Adidas unveils an ambitious 5-year recovery plan as crosstown rival Puma steals its buzz


Adidas unveils an ambitious 5-year recovery plan as crosstown rival Puma steals its buzz
Fortune
3/10/2021
© Wire Photography: Simon Dawson Bloomberg via Getty Images
Adidas unveiled an ambitious five-year plan on Wednesday to bounce back from the Covid pandemic. But, in the struggle to seize a bigger share of the $340 billion global sporting goods market, smaller cross-town rival Puma is the one gaining an edge.
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