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Considering consumer demand for sustainable product design in all aspects, BASF’s Colors & Effects Inside Out project supports cosmetic customers with a combined approach for safe, sustainable pigments in both cosmetic formulas as well as packaging materials.
According to BASF Colors & Effects, bright colors and sparkling effects are a relevant selling factor in the consumer goods market as well as in decorative packaging. “Our stylings showcase the Lumina Royal family of products, especially our Lumina Royal Blue Russet EH 3007 (INCI: Not Provided) that achieves a bold shade bringing brilliance to sensitive application packaging,” stated Meli Laurance, commercial marketing manager for plastics at the company.