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The Queen s statement was a PR masterclass: don t rush it out, keep it short, muddy the waters

Meghan is fond of referring to the Royal Family as “the Firm”. She appears to regard it as something of an insult. That’s a mistake, one of many she has made lately, critics say. If the institution is House of Windsor Ltd and the Queen is its chief executive, the monarch is as good as any boss of a FTSE 100 company, as the last 48 hours have shown. The Queen will have been deluged with (mostly bad) advice from PR “experts” on how to respond to.

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