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It didn’t matter who you were. It didn’t matter where you were in the country. For a very, very long time, small-time landlords and developers who needed cash had two options: ultra-conservative banks or the basement boys. “The basement boys were your local hard money lenders, two guys and a checkbook,” Matthew Neisser, President and COO of LendingOne, a national private lender, told The Real Deal. “They aren’t all bad, but frankly hard money didn’t have a good reputation. They were very expensive, charging something like 12 percent and two points. Even the name ‘hard money’ is pretty off-putting.” ....