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Early Detroit Rocker Mitch Ryder and the Detroit Wheels Mitch Ryder has recorded more than 25 albums over four decades. He’s a singer and musician and in real life he’s known as William Sherille Levise Jr. Mitch had a gruff, wailing style of singing, complemented by his awesome energy onstage. His first band called Tempest, was formed while he was attending Warren High School, and often played at a club called the village. Mitch Ryder s next adventure was his band called Billy Lee and the Rivieras, which was the band he was in when they met songwriter and producer Bob Crewe. (You may remember The Bob Crewe Generation with the song Music to Watch Girls By used in a Diet Pepsi Commercial in the 60s) Meeting and working with Bob Crewe changed everything, including their name. They had to drop the Rivieras because there was already a band with that name. So with the help of a phone book, Levise took the stage name of Mitch Ryder, and at that point Mitch Ryder and The Detroit Wheels

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