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Monday, February 22, 2021 : TALKERS magazine – "The bible of talk media."


Steve Lapa
says
Rush Limbaugh changed not only what people talked about on AM radio, but how we sell the talk radio format. Limbaugh’s so-called controversial content often caused the “no-buy” tag to be applied to his program. “Big ratings were no longer an automatic revenue generator. Rush stood steadfast. His audience grew to become the biggest and arguably the most responsive of any network radio talent. A new chapter had to be written in the ad sales playbook. Sellers knew if Rush got behind an ad campaign, phones would ring, orders would come in, and sponsors could experience the powerful results that only talk radio can deliver.” Read Lapa’s column ....

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19,000 Pa. voters and counting ditch the GOP | Morning Newsletter


19,000 Pa. voters and counting ditch the GOP | Morning Newsletter
Ashley Hoffman, The Philadelphia Inquirer
© TIM TAI/The Philadelphia Inquirer/TNS
From left, University of Pennsylvania junior Joey Lohmann and senior Preethi Kumaran, two of the founders of Lockdown Letters, and senior Jenny Chang, a program ambassador, on the Penn campus in West Philadelphia on Saturday, Feb. 20, 2021.
Good morning from The Inquirer newsroom.
First: Roughly 19,000 Pa. voters left the Republican party in the aftermath of the false election fraud claims.
Then: COVID-19 has led to a sharp decline in cardiac surgeries.
And: Philly will welcome new neighbors as President Joe Biden plans to resettle more of the world’s most vulnerable people to new homes in the region. ....

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William 'Cody' Anderson, legendary Philadelphia Black radio host and former executive, has died


William ‘Cody’ Anderson, legendary Philadelphia Black radio host and former executive, has died
Valerie Russ, The Philadelphia Inquirer
William “Cody” Anderson, 78, an iconic leader in Black radio in Philadelphia for decades, died Saturday, Feb. 20, of complications from COVID-19, his family said.
Friends said they learned only a week ago that Mr. Anderson was in the hospital. He would have celebrated a birthday this Thursday.
Mr. Anderson was the cohost of Electric Magazine on Saturday mornings on WURD 96.1 FM/900 AM. He had also been the first general manager at WURD, the only African American-owned-and-operated talk radio station in Pennsylvania.
Before that, he was a longtime general manager for WDAS-FM 105.3 FM and a former owner of WHAT-1340 AM, where he instituted a Black talk-radio format. ....

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