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SOCIETY hires ex-Netflix comms talent and veteran marketing expert for new roles mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Woolworths names Society as PR agency of record January 12, 2021 10:00 Woolworths has appointed Society Marketing Communications as its public relations and influencer management agency of record. The appointment follows a three-stage Request For Proposal (RFP) process that occurred at the end of 2020. The incumbent on the account, WPP AUNZ’s BCW, has been contacted for comment. Society will support Woolworths’ public relations team across seasonal campaign activity, product launches, community and local marketing activity, while overseeing the management of the retailer’s influencer engagement. Society founder and managing director, Dena Vassallo, said: “The past year has confirmed for us that Australians are looking for authentic, transparent and human-centric communications from brands. ....