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How Apple s iOS 15 Could Impact Email Marketers As one of the HubSpot Blog s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you re sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it s low, it signals that your email subscribers might not even be reading your content. But, now, the way email marketers leverage open rates could change with Apple s recently announced iOS 15 privacy features. ....
Announcing Our Investment in OneSignal A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels to drive awareness, engagement and customer success. For data-driven teams, this is particularly powerful: increases in personalization, content optimization, and customized deliveries have become a force multiplier in a company s ability to reach and maintain a loyal audience of customers. Some of the world s best brands have taken notice, differentiating through an integrated messaging approach that reaches users across devices at the right time. ....