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2024 PPC outlook: How advertisers can stay ahead

2024 PPC outlook: How advertisers can stay ahead
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Wiley sybexJoseph kerschbaumSearch engineSenior vice presidentGrowth labsOne hour

How the Google antitrust lawsuit can impact advertisers

How the Google antitrust lawsuit can impact advertisers
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Joseph kerschbaumWiley sybexNicola agiusJustice departmentDepartment of justiceUs department of justiceOffice of public affairsPublic affairsEngine landGoogle chromeDisplay adsGoogle marketing platformGoogle adsPerformance maxDemand genVideo views

How AI is changing the game for PPC account managers

How AI is changing the game for PPC account managers
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Joseph kerschbaumWiley sybexMicrosoft ad networkMix modelingPerformance maxGoogle display adsSearch engineSenior vice presidentGrowth labsOne hour

3 ways PPC campaign management could soon change

3 ways PPC campaign management could soon change
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Wiley sybexJoseph kerschbaumPerformance maxMarketing liveGoogle adsSearch engineSenior vice presidentGrowth labsOne hour

Generative AI in search: What search marketers should prepare for

Generative AI in search: What search marketers should prepare for
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Wiley sybexJoseph kerschbaumSearch generative experienceSearch engineSenior vice presidentGrowth labsOne hour