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Off The Menu: PepsiCo opens ‘ghost’ restaurant, Pep’s Place
Updated May 08, 5:08 AM;
Posted May 06, 10:08 AM
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Wine and food pairings have long been a part of the dining experience, but now one major consumer goods company has decided to promote the unconventional idea of choosing the food you’ll eat so as to harmonize with the soft drink you’ve picked out.
As part of a month-long promotion of its brands, beverage and snack food giant PepsiCo has created a “ghost” restaurant, Pep’s Place. Operating in conjunction with three major delivery services (Uber Eats, GrubHub, and DoorDash) and only available in selected markets, Pep’s Place, as PepsiCo’s press materials put it, “is where the cola comes first.” ....

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