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[Latest] Global Bourbon Spirits Market Size/Share Worth USD 14.3 Billion by 2032 at a 6.2% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth, Growth Rate, Value)

[Latest] Global Bourbon Spirits Market Size/Share Worth USD 14.3 Billion by 2032 at a 6.2% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth, Growth Rate, Value)
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Wild Turkey's First-Ever Virtual Guided Tasting for Alexa and Google Assistant

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The infamous Bourbon brand takes us behind the scenes with Havas CX and Voicify on its new CX experience serving as a game changer for at-home virtual tastings going forward
As consumers remain at home and continue turning to technology for entertainment, engagement and interaction, brands are increasingly rethinking how to engage consumers. For Wild Turkey, that meant exploring new ways to connect by sharing the heritage, history and knowledge that exemplifies this iconic American bourbon brand from the mouths of those who know it best.
Knowing this, Wild Turkey set out on a mission to create the first-ever virtual guided tasting for Amazon Alexa and Google Home, which is voiced by the legendary distillery family – the Russells – and a hidden Easter egg cameo by creative director, Matthew McConaughey. This CX experience is serving as a game changer for at-home virtual tastings going forward. ....

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