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IHOP, Potbelly, vPromos execs talk loyalty programs at Restaurant Franchising & Innovation Summit

Restaurant leaders from IHOP, Potbelly, The European Pizza Company and vPromos spoke about what makes their loyalty programs tick at the Restaurant Franchising and Innovation Summit. ....

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Getting loyalty right

Industry veterans will offer invaluable insights on building successful loyalty programs, doing loyalty right (IHOP, Potbelly, The European Pizza Company) and actionable strategies to boost engagement and drive sales. ....

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