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Image Credit: Shutterstock/peterschreiber.media The car industry is starting to get behind hydrogen fuel cells to limit fossil fuel emissions. Fuels cells are a promising technology that could help the automotive industry massively reduce fossil fuel usage by converting hydrogen into electricity. Just as is the case with any emergent technology, adapting hydrogen fuel cell tech to be as efficient and as cost-effective as possible requires investment. A new positive step in this direction comes from car-manufacturer Hyundai, which has announced the launch of a new brand called HTWO that will be dedicated to hydrogen fuel cells¹. The brand, whose name is a take on H2, the chemical designation for the hydrogen molecule, will initially be marketed primarily in the US, China, and Europe. ....