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Parks Associates: Lower Prices Could Add Nearly Eight Million More US Broadband Households into The Smart Home Market


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DALLAS, May 10, 2021 /PRNewswire/  A new industry report from Parks Associates reveals that among the 42% of US broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners. The report,
Breaking Smart Home Barriers: Why Consumers Don t Buy, addresses market barriers and mines consumer fears and presents strategies for addressing or alleviating their concerns in order to expand sales. ....

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