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D2C brands are preparing for the next 200 million internet shoppers

A majority of the new shoppers would be the Gen Z population who are demanding that products be much healthier, packaged better and have more use cases, as per founders of iD Fresh Food, BlueStone, Wholsum Foods and Atomberg, who were speaking at the Moneycontrol Startup Conclave on July 7. ....

Meghana Narayan , Gaurav Singh Kushwaha , Dipanjan Basu , Atomberg Das , Sibabrata Das , Moneycontrol Startup Conclave , Wholsum Foods ,