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Mumbai: The e-commerce sector’s ad volume share is growing on television at 20 per cent every year since 2019, as per data by Tam Media Research (TAM). E-commerce ad volumes registered the highest growth in the third quarter of 2021 outshining the festive period. E-commerce category media/entertainment/social media contributed the highest share of total e-commerce ad volumes ....
Categories like ed-tech, OTT, social, and hand sanitisers went big on TV. 02 Jan, 2021 - 08:25 AM IST | By Mansi Sharma NEW DELHI: For linear television, 2020 was like a ride to hell and back, owing to the Covid2019-induced lockdown. It was the first time that shoots were canned wholesale, there were no new shows running, and advertising volumes hit abysmal lows. All was not doom and gloom – the industry saw meteoric rise in viewership, initially banking on reruns of old classics like Ramayan and Mahabharat, followed by marquee properties like the IPL, KBC, and Bigg Boss making their way to our screens. While this may have resulted in an uptick in subscription revenues, advertising prospects remained stunted through the year. Here’s a quick overview of how advertising fared on linear television in 2020. ....
Healthcare, IT/ITeS and education sectors lead hiring market in 2020, says Naukri report The study said that while industries such as medical/healthcare, IT, BPO/ITES were less impacted, a few such as retail, hospitality and travel struggled to cope. Representational Image The healthcare, IT/ITeS and education sectors led the hiring market in 2020, showed year-end data by jobs platform Naukri. The study said that while industries such as medical/healthcare, IT and BPO/ITES were less impacted, a few such as retail, hospitality and travel struggled to cope. However, it said job-seekers should remain optimistic for the coming year. This is because 26 percent of recruiters foresee hiring bouncing back to pre-COVID levels within the next 3-6 months. ....